We don't just find
the problems.
We fix them.

Problem

38% of their ₹8L monthly budget was going to search terms with zero conversions. Shopping campaigns had no negative keywords — the previous agency hadn’t reviewed search terms in over 6 months. Product groups were lumped together with no segmentation, so high-margin products competed with low-margin ones for the same budget.

What we did

We ran a full search term audit across 14 campaigns. Added 200+ negative keywords in the first week alone. Restructured Shopping into segmented product groups by margin and category. Set up a weekly search term review process so waste never accumulates again. Shifted budget from underperforming Display campaigns to Shopping and Search where ROAS was proven.

Results (30 days)

• Wasted spend: 38% → 14%
• ROAS: 1.8x → 4.2x
• Saved ₹2.4L/month in wasted ad spend
• Shopping ROAS hit 5.1x after product segmentation

Problem

Broad match keywords were consuming 70% of the budget on irrelevant queries — people searching for free courses, unrelated certifications, and competitor brand names. The landing page had a 12-field form that killed conversions at 3% CVR. No call extensions despite high phone-call intent in this vertical. The previous setup was generating leads at ₹800 each with no room to scale.

What we did

Switched to phrase + exact match only. Built a negative keyword list of 150+ terms from 3 months of search term data. Simplified the form from 12 fields to 4 (name, phone, email, city). Added click-to-call extensions which became the #1 conversion source. Created separate campaigns for high-intent keywords vs. awareness terms with different bid strategies.

Results (45 days)

• CPL: ₹800 → ₹280
• Form CVR: 3% → 11%
• 2x leads on the same ₹3L budget
• Call extensions drove 40% of all conversions

Problem

No conversion tracking was installed — the account had been running for 8 months without any conversion data. All campaigns were set to Maximize Clicks, essentially paying for traffic with no signal to Google about what a good click looks like. ₹12L/month was being spent completely blind. The business knew they were getting leads, but had no idea which campaigns, keywords, or ads were driving them.

What we did

Installed conversion tracking with proper attribution across form submissions, phone calls, and WhatsApp clicks. Ran 2 weeks on Maximize Clicks to build conversion data, then switched to Target CPA bidding. Rebuilt ad groups around high-intent keywords only. Paused 4 campaigns that had zero conversions in 90 days. Created new landing pages for top 3 service categories.

Results (60 days)

• ROAS: 1.2x → 4.8x
• Conversions: 3x increase
• Cost per conversion: ₹4,200 → ₹1,100
• Identified 3 campaigns driving 80% of revenue

Problem

An executive education platform was promoting multiple courses under a single campaign with broad targeting. Early campaigns generated leads at ₹7,400 each — some months had zero conversions despite lakhs in spend. No program-specific structure meant there was no way to tell which course drove which lead. Budget was spread thin across Search, Display, and Performance Max with no data on what was actually working.

What we did

Built program-specific campaigns — each course got its own Search campaign with dedicated keywords and ad copy. Started with Search to identify high-intent keywords and prove which programs had real demand. Once Search data matured, launched Performance Max to scale the winning programs. Cut Display entirely after it delivered 27,000 clicks but only 1 conversion. Focused 80% of budget on the top-performing program where CPL was lowest.

Results (60 days)

• CPL: ₹7,400 → ₹427 (Search)
• 2,800+ qualified leads in 2 months
• Search CTR: 17.6% (vs 3-5% industry average)
• Best month: 2,056 leads at ₹1,012 blended CPL